Date(s) - 19/09/2017
12:00 pm - 1:30 pm




How To Position Your Brand And Get Noticed:

Business is about ethics, aesthetics and functionality. To stand out, businesses need to create brands which capture these points and deliver a special experience through unique design, supportive cultures, and an infectious and honest story that their audiences have never heard before.
This talk is a must for business owners and entrepreneurs who understand the importance of combining logic and creativity to set up their business for success.
Discover what is involved in developing a brand with substance that captures your audience’s attention, and learn about the most common pitfalls in branding that business owners make.
This seminar is presented by Brian Richards, Founding Partner & Strategy Director at Richards Partners
Brian has been recognised as New Zealand’s foremost brand strategist, having spent the last 25 years advising companies in New Zealand, Australia, Asia, and Europe. He has been the architect and principal advisor to many high-profile brands in the Asia-Pacific area, including: Zespri, Icebreaker, Merino NZ, Holcim Global, and Nuplex Global.
As one of the founders of New Zealand’s first Masters in Design Management degree from UNITEC, Brian was awarded its first honorary degree in recognition of his contribution. He also has an early background in chartered accountancy and studied business at INSEAD in France.

ecentre business incubator & accelerator hosts this series of lunchtime events:
Expert speakers are chosen with knowledge and experience of the topic to provide insights and to answer questions. The purpose is to inform and support entrepreneurs, business founders and small business owners who are seeking to grow their business.
These sessions also introduce participants to the support available through ecentre investor club, Massey University, ATEED, Callaghan Innovation, local business associations and the Microsoft BizSpark Programme.
Spaces are limited so preference will be given to entrepreneurs exploring a business idea or who have recently started their own business.
This Lunchbag Seminar is designed for anyone looking to learn more about Digital Marketing Strategies.
Register today to secure your spot!!!
Join us for a seminar from experts and a lively discussion.
Numbers limited so register your interest here.


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