Go Innovate! Innovative Ideas Competition

The 2017 Go Innovate! competition kicked off in July this year with a series of workshops designed to help Massey University students prepare their entries. Over 30 students in Auckland and Wellington attended workshops, with topics covering idea generation, business model design, customer insights, and pitch training. After several months of hard work, the Go Innovate! idea competition … Continued

All Space Set to Disrupt the Storage Industry

Uber and Airbnb changed the game in the taxi and accommodation industries by making inaccessibility obsolete through shared economy. Now All Space is taking on the storage industry from its base in New Zealand. The new accessible and affordable platform allows you to store your things or rent out your unused space with ease. The … Continued

New Accelerator Programme Uses Groundbreaking Research to Benefit Start-ups

A new, 12-week programme from the ecentre at Massey University offers tech start-ups their best chance of securing early stage investment by not thinking about investment at all. The Sprint Launch programme is a unique proposition, drawing on Massey University and ecentre Hattaf Ansari’s ground-breaking research, which reveals that early customer traction and thinking global … Continued

Lessons on Fundraising

Fundraising is a top priority for many early stage startups, and for good reason. Since your early goals focus around building and growing your business, it should go without saying that you need capital to get there. Some startup founders are natural fundraisers, while others must work hard to perfect their pitch. In any case, … Continued

3 Online Tools For Your Startup

When it comes to business, no matter what your industry, “using the right tool for the right job” is important. As a startup, the same holds true. Whether it’s customer acquisition, team collaboration, or managing your finances; using the right program can make all the difference. You already know that your early goals are centred … Continued

Creating a Facebook Community

As a startup, getting the word out there about your business is important. While the offline world still presents several effective channels; more companies are turning to the online world to generate exposure. In a world driven by social media, it goes without saying that Facebook is easily at the top of the social media … Continued

Finding Your Ideal Customer

For a startup, especially in the early days, one of first things you need to determine is how you will find your ideal customer. All companies have an ideal customer, even those who market and appeal to several demographics. What all companies have in common is that at a certain point the founders sat down … Continued

What Boxing Can Teach You About Your Competition

As a startup founder, you must roll with the punches to be successful. No matter how well you plan, the industry has a way of throwing a jab or a hook when you’re not ready for it. In a sector that is subject to quickly changing conditions, newcomers, and surprises, everyone gets hit eventually. The … Continued

You Need To Grow. Here’s Why You Aren’t

Growth is the goal of any startup. Even the term, “startup” is frequently only applied to young companies who show a tremendous potential for rapid, sustained growth. It is for this, and other reasons, why we are constantly hammering the “grow, grow, grow” mantra at the ecentre. If growth were easy, however, then no startup … Continued

Employee Option Plans: The Good and Bad

One of the most dreaded topics in an interview for both sides is how payment is going to work. And while no one wants to work for free, a new startup may not be able to offer the same compensation as a larger, more well established company would. After all, startups often find themselves in … Continued